Terry Hasseltine was appointed Director of the Maryland Office of Sports Marketing by Governor Martin O’Malley in July 2008.  The Governor created the office as a partnership between the Maryland Stadium Authority and the Maryland Department of Business and Economic Development. 

In February 2011, Terry was name one of the 20 most powerful people in Baltimore in the Baltimore Business Journal Power 20: The Next Generation.  In April 2010, he was recognized by the Maryland Daily Record as a 2010 Most Influential Marylander – Civic Leadership.

Hasseltine’s primary focus is to market and promote Maryland as a sports event and travel destination. During the 2009 Maryland legislative session, Terry provided an initial report assessing the state’s sports landscape and identified keys assets and stakeholders. 

In May 2009, the Office launched its first significant marketing tool: a state-of-the art web site with searchable sports facility directory (www.MarylandSports.us). The web site is directed to sporting-event and travel industries in the state, national and international markets.  Currently, the Office of Sports Marketing is expanding its web efforts, tradeshow presence, marketing and attention to TEAM Maryland (www.TEAMMaryland.us).

Hasseltine has been instrumental in leading various bid-development and event-support opportunities for the state related to the FIFA World Cup ™; NCAA Men’s Lacrosse National Championships; World Football Challenge (Chelsea v. AC Milan); U.S. Youth Soccer Region I Championships; USATF Junior Olympics; Dew Tour; Baltimore Grand Prix and several Army-Navy football games. 

Maryland has secured the 2010, 2011 and 2014 NCAA Men’s Lacrosse National Championships, 2013 and 2014 US Youth Soccer Region I Championships, 2012 USATF Junior Olympics, 2013 USATF Indoor Master Nationals, 2011 Dew Tour and 2011, 2014 and 2016 Army-Navy Games.  In addition, Baltimore, Maryland and Washington DC (FedEx Field is located in Prince George’s County, Maryland) both made the final cut to be included in the United State’s official bid for the 2022 FIFA World Cup™.

In the first two years, the Maryland Office of Sports Marketing has engaged over a billion dollars worth of economic activity and secured over $350 million dollars.

Prior to coming to Maryland, Hasseltine was deputy executive director of the Kentucky Sports Authority (KSA) where he developed a 24-member community marketing collaborative to promote the state as a sports travel destination.  He played a significant role in the efforts to bring 2008 Ryder Cup and 2010 AllTech FEI World Equestrian Games for the Commonwealth. Before joining the KSA, he was director of operations for the Greater Louisville Sports Commission, a championships administrator/regional director for the National Association of Intercollegiate Athletics (NAIA), and a site coordinator for the National Collegiate Athletic Association (NCAA).

Hasseltine is on the board of directors and is a member of the executive committee of the National Association of Sports Commissions (NASC).

Hasseltine received his B.S. in Sports Management (and Communications) from the State University of New York College at Cortland and is accredited as a Certified Sports Event Executive (CSEE) from the National Association of Sports Commissions.